Sharon heads up the DP and Analysis team and joined Feedback following 10 years experience in a Customer Services environment. Sharon is fully conversant with the software used and is happy to tailor such analysis to suit most accurately each clients needs. Sharon also has a dedicated coding team to undertake any coding requirements our clients require.

Sharon is experienced in the production of data outputs in various formats and is also a skilled survey programmer, with special focus given to the look and feel of online research, ensuring these surveys are programmed with as much a user friendly approach as possible, in order to engage with respondents to the max.

Sharon is a stickler for quality, with this being her top priority, no job being too big or small in Feedback’s expanding field and tab department.

In her spare time, Sharon is a keen fitness freak, completing the Yorkshire Three Peaks in just under 10 hours in 2013!

When she’s not playing taxi service to her three children, Carolyn is busy preparing quotations and organising fieldwork for a wide range of Feedback clients. Starting life in a converted garage, Carolyn established the company back in 2000. Since then the company has grown from strength to strength and now operates from purpose built offices in rural East Yorkshire.

From hall testing to online, taste testing to mystery shopping, telephone research to focus group recruitment, whatever is in the brief, you will receive results on time, on budget and to spec every time.

Sally joined Feedback as our telephone supervisor in 2001 having previously worked as a telephone researcher in another agency for over 5 years. As the CATI team grew, Sally progressed to CATI manager and is now responsible for the full team.

A mum of one and keen equestrian, Sally spends her spare time mucking out stables and visiting local gymkhanas.

Scott works alongside Sharon in the the Data team, with his primary role being the timely and accurate programming of all online and CATI based surveys tailored to suit each individual clients specification. These type of surveys range from 5 minute customer satisfaction surveys to the more complex 30 minute visual/audio tracker surveys.

Scott is responsible for the thorough testing and checking of each survey's functionality, with much focus given on the look and feel of surveys, ensuring high quality of all survey outputs through constant review of survey building.

An avid football supporter, Scott is always on hand to help out with any scripting requests, the bigger the challenge the better!

Feedback has its own CATI suite comprising 20 stations and operates 7 days a week to ensure all audiences can be successfully targeted and quotas achieved.

Our research team and telephone survey unit has extensive experience of conducting telephone market research across a number of sectors amongst consumer and business to business audiences in both the UK and internationally.

At Feedback Market Research Ltd we have a strong face to face market research field team based throughout the UK . We have 20 area supervisors who are responsible for allocating the fieldwork through our network of 1000 plus interviewers.

We offer a number of face to face research techniques, including:

• On-street interviewing
• Door to door interviewing
• In store interviewing
• In home interviewing
• Exit surveys
• Recruitment
• Mystery shopping
• CAPI Interviewing

All of our interviewers are experienced and trained to industry standards and we have a number of DBS (previously CRB) checked interviewers.

Our face to face fieldwork can be conducted using traditional pen & paper methodology or via CAPI (Computer Aided Personal Interviewing).

CAPI research is one of the fastest and most accurate ways of collecting market research data. The use of interviewing technology means interviewers do not have to worry about complex routing or question rotations – all are handled by the computer program. Graphics and multimedia displays such as video files can be incorporated directly into CAPI questionnaires allowing the testing of media such as TV advertising.

At the end of the shift, the data is simply uploaded to our server, enabling progress and quotas to be monitored on a daily basis.

Feedback provide a full coding, data entry and analysis service. Starting from either a hard copy questionnaires or online survey, we are able to provide the full analysis process from full coding and data entry, through to tabulation and file exports. We can provide tables ranging from simple analysis of all questions by standard crossbreaks, through to complex statistical or weighting requirements. Tables can be produced in various different formats such as pdf, word and excel. We can also import and export data in various different formats such as .csv, spss .tsv.

Hall tests involve hiring a venue in a central location and inviting a large number of respondents to evaluate your products or services. Feedback regularly undertake hall testing for many well known high street names. Taste testing and packaging design tests account for the majority of these tests and it is very rewarding when we see evidence of our research on the high street.

Feedback offers a full online market research service which can be conducted with both consumers and businesses. The methodology is particularly useful when trying to quickly and efficiently reach large target audiences and clients often wish to utilise a pre-existing list of email contacts which can also reduce costs. Our in-house data team can script and design a survey, ranging from the most simple satisfaction surveys to more complex surveys allowing respondents to view motion clips, and then deliver an individual link directly to the target audience via email.

One of the oldest research methodologies, there is still a place for postal surveys. Feedback has considerable experience of administering large scale postal surveys on a range of topics, including satisfaction with and views of Council services, tenants’ satisfaction and residents’ surveys.

Knowing how to interact with your customers has never been more important. Well planned mystery shopping is a valuable tool used to recognise and reward good staff performance, motivate improved performance or identify any weaknesses in performances. Improvements in these areas can lead to heightened levels of customer satisfaction, improved customer retention levels, and increases in sales and profits.

Qualitative research is all about exploring issues and ideas and tries to uncover what people really think. Using lists or free find, we recruit group discussions, accompanied shops, depth interviews (telephone and face to face), online groups and blogs.